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Strategy of newly formed IT company
Rejman, Jiří ; Klčová, Hana (referee) ; Sodomka, Petr (advisor)
The dissertation aims on strategic tools of new inovative IT company for creating strategic plan. In theoretical part the thesis research strategic tools, developing a product and financing of innovative IT companies and tries to identificate proper right tools for creating strategy. Tools examined in theoretical part are used in practical part to create concrete strategic plan of new company.
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Server for Reviewing Work and Travel Programs
Bambušek, David ; Szőke, Igor (referee) ; Herout, Adam (advisor)
This thesis is a documentation covering complete design process of a web server for reviewing Work and Travel programs and other opportunities for working and travelling abroad, mainly focused on young people. It describes not only the concept of the user interface and application implementation, but also a business plan for running the website and making it pro table. This project called GapPacker is intended as a start-up, aggregating various programs and articles from the world of Work and Travel and its main income will come from paid clicks through to registrations or websites of providers o ering the programs. After its introduction on the Czech market, it has ambitions to expand to other European markets.
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Proposal of Marketing Mix for an Emerging Company
Hakl, David ; Chlebovský, Vít (referee) ; Havíř, David (advisor)
Bakalářská práce se zaměřuje na vytvoření marketingového mixu služby v začínající firmě. Pokládá teoretické základy pro analýzu problému, která následně představuje společnost a snaží se popsat její místo na trhu, cílovou skupinu a komplexně analyzovat situaci pro navazující část, ve které navrhuji samotný marketingový mix s pomocí metody 4P. Cílem této práce je vytvořit takový marketingový mix, který povede k celkové prosperitě služby a tím i prosperitě celé společnosti.
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Intelligent Shopping List
Doubek, Milan ; Herout, Adam (referee) ; Szőke, Igor (advisor)
This thesis deals with creating of unique shopping lists management application and we used the newest startup techniques and principles during its development. All our hypotheses were tested by early adopters and the new courses of development were based on their feedback. The result of this thesis is a mobile application for Android operating system which is placed on Google Play market and two its components which will extend the application on the market. The main component is inteligent sorting of items on the shopping list by the supermarket model, which is created from last purchases in this supermarket. The second one is web application enabling us send new shopping lists to the mobile device.
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Students Start-ups: Establishment and Development
Miček, Tomáš ; Chlebovský, Vít (referee) ; Koráb, Vojtěch (advisor)
The subject of this thesis is to analyse the actual state of vegetable and microgreens market in Czechia and set a solid foundation for establishment of a microgreens business. The outcome of the thesis is supported by findings from analytic tools such as SLEPTE, SWOT, Porter´s Five Forces model and Lean canvas. The theoretical part includes definitions of basic terms regarding entrepreneurship, startups, and basic explanation of analytical tools. The outcome of the work is to assess all the acquired data and evaluate feasibility of the business plan.
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Technological Innovation Ecosystems and the Start-up Owner’s Manual
Albrecht, Robert ; Kotásek, Miroslav (referee) ; Ellederová, Eva (advisor)
Cílem této bakalářské práce je analyza ekosystémů, které jsou nejen domovem úspěšnych firem, ale také podporují vznik a růst startupovych firem. Tato práce rovněž zahrnuje manuál obsahující užitečné informace pro nezkušené podnikatele, které jim umožní pochopit základní myšlenky spojené se založením firmy. V poslední části jsou zmíněna některá místa v brněnském regionu, která podporují nebo napomáhají startupovym firmám. Obsah manuálu je založen na autorovych praktickych zkušenostech ze startapového prostředí a z různych akcí pořádanych pro začínající podnikatele.
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Business Plan for Establishment of a Selected Company
Malast, Martin ; Bobčíková, Nikola (referee) ; Hornungová, Jana (advisor)
The subject of my diploma thesis is creating the entrepreneurial plan of a selected company. The thesis is divided into theoretical, analytical and practical part. The theoretical section contains of the definition of entrepreneurial plan, enterprise, entrepreneurship and juridical form of enterprise. The entrepreneurial plan for company is conducted in the practical part. The aim of this work is establishing selected company.
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The Proposal for the Strategic Development of a Startup Operating in the Field of Online Media on the Czech Market
Oulehla, Radim ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the proposal of a strategy of a start-up operating in the field of online media on the Czech market. The first part of the thesis explains to the general concepts related to strategic management, selected analyses of the external and internal environment of the company. The analytical part of the thesis is devoted to the application of selected methods, identification of the external and internal environment of the startup and situational assessment. The findings from the analytical part of the thesis are then used to develop an appropriate strategy proposal that leads to increased sales and the creation of a stronger community of loyal customers.
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